Modern Bridal - California's Largest Bridal Faires


Each Year, Over 550 National, Regional, and Local Industry Leaders Benefit from Face-to-Face Exposure at Modern Bridal Faires

National Retailers Financial Institutions Destination Weddings Health and Nutrition Hotel and Reception sites Consumer Goods	Bridal Registry Travel and Honeymoon Cosmetics and Salons Stationery Designers Florists, Photographers, Music Bridal Gown Designers

For the past 30 years, Modern Bridal has united thousands of quality brides with hundreds of exhibitors in upscale settings throughout Northern California. Modern Bridal is the industry leader in promoting bridal faires that combine quality wedding professionals with upscale brides, armed with the buying power to make purchasing decisions at the faire. In February and March, Modern Bridal brought nearly 25,000 women and 36,000 attendees together with leading local, regional, and national exhibitors. Modern Bridal enjoys an 82% exhibitor return rate, and has been the industry leader for two decades, which ensures that you are partnering with the most qualified bridal faire producers in California. The Market The Location The Media Kudos From Exhibitors

Some of Modern Bridal Sponsors

Sponsorship Opportunities:

Sponsorship opportunities are available for maximum exposure to this very lucrative market. Simply fill out an e-mail request form for a FREE sponsorship and media kit.

Each year, thousands of wedding related businesses exhibit at Modern Bridal’s Bridal Faires.
We know who the vendors are. Caterer’s, stationers, bridal registry, tuxedo rentals, mobile d.j.’s, mortgage brokers, florists, photographers, weight loss centers, bridal gown salons, and the list goes on and on.


OK. But who are the brides? The average bride is 27 and spent two and one half hours at the bridal faire. Almost half the brides attended the bridal faire with other women (either friends, sisters, or mothers) creating a secondary opportunity for businesses targeting all women, not only brides.
How much will they spend on their wedding? Wait until you hear this. 21% will spend approximately $20,000 58% will spend $10,000 to $45,000 16% will spend $30,000 to $60,000 5% will spend $60,000 or more *

The couple‚s combined income is very healthy. 38% earn $60,000.-$80,000. 53% earn $80,000.-$100,000 while 9% earn over $100,000. 71% of the brides were getting married for the first time. The average age of the bride is 27 and for the groom, 30. What do they Still Need? Over 78% of brides are shopping for a reception site or caterer, more than 90% have not yet selected a site for their rehearsal dinner, two-thirds of brides were still searching for a wedding gown and bridesmaids dresses, slightly over 80% had not yet selected a photographer or florist. The overwhelming majority of brides still needed to find a wedding cake, invitations and music. 75% of couples had not yet finalized honeymoon travel plans. *compiled from combined statistics from registration cards.

No other bridal faire targets the market more aggressively than Modern Bridal. Our comprehensive marketing campaign, fueled with 30 years expertise in reaching the Northern California bridal market, combines the power of Print, Radio, Television, Direct Mail and Online advertising campaigns to deliver the high-value bridal market to each of the Modern Bridal Faires.

Radio:

K-101, KMEL, LIVE 105, KOIT, KLLC, KEZR, KKIQ, KYLD, AND KBLX.

Newspapers:

The San Jose Mercury News, The Metro, San Francisco Chronicle, San Francisco Examiner, Marin Independent Journal, San Mateo Times, Contra Costa times, East Bay Express, Daily Review, The Argus, Tri Valley Herald, and The Oakland Tribune.

Television:

FOX2 , ABC7 and KRON4.

Magazines and Books:

Bride's Magazine, Wedding Bells, Here Comes The Guide, The Knot, San Jose Magazine and Diablo Magazine.

Vendor Participation:

Over 500 exhibitors in the Bridal Faires receive signs and tickets to distribute to their clients during the two month period prior to each bridal faire season.

At Modern Bridal, we really care. We never forget that it is your success that leads to ours. And, with an 82 % exhibitor return rate, our exhibitors tell our story best.

Macy's
"Modern Bridal is one of the best ways we've found to reach high end brides early in their planning."

Bridal Visions
"We get six to eight calls a day from brides I met at your faire months ago. No more yellow pages for us."

Bed, Bath and Beyond
"We exhibit at bridal faires all over the state, and nothing compares to the high caliber of brides and amazing turnout we see at Modern Bridal...brides everywhere"

Multivision Productions
"This show was packed with brides who signed contracts right at my booth."

The Fairmont Hotel
"Modern Bridal is best way we've found to reach high end brides."

Hotel Nikko
"We wish Modern Bridal had faires more than just twice a year. It's the best mode of marketing we do all year to talk with brides about our hotel."

exhibitor

Crate and Barrel
"Meeting this many prospective clients, face to face, is invaluable. We can't wait six months for the next one!"

Williams Sonoma
"I've never seen so many motivated brides, right in front of me. I know we'll need a triple booth next year, just to process all the registry requests we got on site."

MAC Cosmetics
"All bridal shows are not the same. I would never do another bridal faire that wasn't promoted by Modern Bridal. Unbelievable show."

MacArthur Park Restaurant Group
"We made so many appointments today, and took
well over 600 names of brides who are interested in seeing our reception facilities. Our results speak for themselves."